MINIMALIST FASHION
FOR A SUSTAINABLE LIFESTYLE

EXPLORE

‘LET SIMPLICITY DEFINE YOUR STYLE’

MS.PHƯƠNG ĐÔNG – WHITE CHIC’s Founder

FROM A DREAM TO ELEVATE VIETNAMESE WOMEN’S STYLE

Established in 2022, White Chic has continuously affirmed its unique mark in the fashion industry with elegant, sophisticated, and inspiring designs. Each product is not merely clothing, but also an intersection of art, practicality, and personal style.

In 2024, White Chic enters a new chapter – stronger, more profound, and more sustainable. This is not just a transformation of a brand, but also a commitment to accompany Vietnamese women on their journey to conquer confidence and their own unique style.

RESPONSIBILITY TO THE
COMMUNITY & ENVIRONMENT

Witnessing the impact of fast fashion, climate change, and life’s uncertainties, White Chic recognizes that fashion is not just about external beauty – it must also come with responsibility towards people and the environment.

Therefore, we choose a sustainable path:
• Selected materials – increasing durability, minimizing waste.
• Refined silhouettes – suitable for various body types, easy for long-term wear.
• Improved production processes – ensuring the highest quality standards.

Each White Chic product is not just a fashion design, but also a promise of quality and lasting value – helping customers invest wisely in their style.

“EACH PRODUCT IS A PROMISE OF QUALITY”

“LUXURY IN LESS” – THE BEAUTY OF SIMPLICITY

The philosophy of “Luxury in Less” is the spirit that White Chic pursues: Luxury lies not in ostentation, but in the core values that are simplified and meticulously refined to perfection.

At White Chic, we believe that: • An elegant design can highlight charisma more than any elaborate pattern. • A simple yet well-made outfit can accompany you for many years. • A sustainable fashion brand can create a positive impact on the community.

THE TIMELESS ICON – THE WHITE CHIC CUSTOMER’S STYLE

White Chic women don’t need to chase trends – they create their own.

They are confident, independent, sophisticated women who know their self-worth and always strive for timeless elegance. Unassuming and quiet, yet every time they appear, they bring a very unique allure.

They are “The Timeless Icon” – a symbol of enduring elegance, where fashion is not just clothing but a lifestyle.

WHITE CHIC – ACCOMPANYING THE MODERN WOMAN

White Chic doesn’t just create clothing – we create a lifestyle.

We accompany strong women who both assert their personal mark and aim for sustainable values. Each White Chic design not only helps customers dress beautifully but also helps them live beautifully – elegantly, simply, yet full of character.

We believe that every woman has her own unique beauty, and White Chic will help you honor that beauty in the most perfect way.

Join White Chic in creating your own style!